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Storybook Styling: How to Properly Format a Children’s Book

Format a Children’s Book, children reading on a bunch outside

This week is Children’s Book Week—from November 4-10. It's the perfect time to focus on what makes a children’s book truly engaging: the story, the illustrations, and—often overlooked—the formatting. While many authors put most of their energy into crafting the narrative and collaborating with illustrators, proper formatting is just as crucial. The right formatting ensures that your book is both appealing and readable for young audiences, enhancing their overall experience.

Today, let’s explore the essentials of formatting a children’s book, including tips for creating a layout that engages young readers and the key elements of children's book design.


Format a Children’s Book, parent reading a book to a child

Why Formatting is Crucial for Children’s Books

Before diving into the specifics of how to format a children’s book, it’s important to understand why formatting matters so much in this genre.


Engagement and Readability

Young readers often have shorter attention spans, so it’s essential to design a book that captures and holds their interest. Proper formatting helps guide their eyes across the page, making it easier for them to follow along and stay engaged with the story.


Illustration Integration

Illustrations are a major component of children’s books, and formatting ensures that text and illustrations work together seamlessly. A well-designed layout highlights the artwork while maintaining clear and readable text.


Age-Appropriate Design

Formatting should be tailored to the age group you’re targeting. For example, a picture book for toddlers will have different layout requirements than an early reader book for 6- to 8-year-olds. Proper formatting makes the reading experience enjoyable and developmentally appropriate.



Format a Children’s Book, two children reading a book in a blanket fort with fairy lights on

The Basics of Formatting a Children’s Book

Formatting a children’s book involves much more than just placing words on a page. It’s a thoughtful process that blends text, illustrations, and design to create a cohesive, engaging story. Here are the key elements to consider:


Page Size and Trim Size

The trim size is the final size of the printed book after it has been cut down to the desired dimensions. Selecting the right trim size is one of the first steps in formatting a children’s book.

  • Picture Books: Picture books often have a larger trim size, such as 8.5” x 11” or 8” x 10”, to provide ample space for illustrations and large text. This makes it easier for young children to see the images and follow along with the story.

  • Early Readers and Chapter Books: For slightly older readers, smaller trim sizes like 5” x 8” or 6” x 9” are common. These sizes are more portable, making it easy for kids to carry their favorite books around.


Choosing the right trim size not only affects the book's appearance but also impacts printing costs and distribution, as some sizes may be more compatible with print-on-demand services like IngramSpark or KDP.


Format a Children’s Book, four kids reading a book

Font Choice and Size

When it comes to children’s book design, the choice of font is extremely important. The text must be easy for young readers to decipher, so it’s crucial to select a font that is both age-appropriate and visually appealing.

  • Font Style: Sans-serif fonts like Arial, Comic Sans, or Century Gothic are often recommended for younger readers because they are clear and simple. Avoid overly decorative fonts, as they can be difficult for children to read.

  • Font Size: The ideal font size varies depending on the age group. For picture books, a larger font (20-24 points) is generally used to make the text easy to read, even from a distance. Early readers typically use a font size between 14-18 points, while chapter books can use smaller fonts (12-14 points).


Layout and Design Tips for Children’s Books

Once you’ve established the basics of trim size and font, it’s time to focus on proper book layout. This is where you bring the story, text, and illustrations together to create a cohesive reading experience.


Text Placement

The placement of the text is critical in children’s book design, as it affects both readability and how well it integrates with the illustrations.

  • Picture Books: For picture books, the text is often placed strategically to avoid covering important parts of the illustration. This might mean wrapping text around an image, placing it in blank spaces, or creating “bubbles” or “boxes” that make the text stand out.

  • Early Readers: For early readers, where text plays a more prominent role, try to keep paragraphs short and avoid cramming too much text on one page. A clean layout with clear breaks between paragraphs makes it easier for young readers to follow along.

  • Avoiding Busy Pages: Make sure the pages are not overcrowded with text or images. A clean, uncluttered page makes the story easier to read and understand.


Format a Children’s Book, kids reading with their heads together in a circle

Illustration Bleeds

An illustration bleed is when the artwork extends all the way to the edge of the page, with no white margin. Bleeds are common in children’s picture books, as they allow for more dynamic and immersive illustrations.

  • Full Bleed: This is when the image covers the entire page, right up to the edge. It’s perfect for dramatic scenes or large spreads.

  • Partial Bleed: Sometimes, illustrations cover only part of the page, leaving room for text. This type of layout works well for mixing dialogue or narration with images.


To create a full-bleed effect, illustrations need to extend beyond the trim size, typically by 0.125” on all sides. This ensures that no part of the image is accidentally trimmed during the printing process.


White Space and Margins

White space is an important element of formatting for young readers. It helps guide the reader’s eye, making the page less intimidating and easier to navigate.

  • Adequate Margins: Make sure to leave enough space around the edges of the page to accommodate for binding and trim. This ensures that no important text or illustration is lost in the gutter (the space where pages are bound together).

  • Balancing White Space: Use white space strategically to break up text, highlight illustrations, and make the page more inviting. It can also be used to create pacing within the story, allowing for dramatic pauses or shifts in tone.


Back Matter

The back matter of a children’s book includes elements like author bios, illustrator credits, or a page for activities related to the story. For younger readers, the back matter can also include a discussion guide, questions for parents, or fun facts related to the story.

Including interactive elements in the back matter can make the book more engaging and provide additional value for parents and educators.


Format a Children’s Book, two kids in tent inside reading together

Age-Specific Formatting Tips

When formatting a children’s book, consider the age group you’re targeting, as different age ranges have different design needs.


Board Books (Ages 0-3)

  • Durability: Board books are printed on thick, sturdy pages designed for tiny hands. Focus on bold, simple illustrations and minimal text.

  • Text Placement: Large, clear fonts should be used, with text placed away from the edges to prevent wear and tear.


Picture Books (Ages 3-7)

  • Large Font: Use large fonts (20-24 points) that are easy for young children to read or for parents to read aloud.

  • Bright Colors: Vibrant, colorful illustrations are key for keeping young readers engaged. Make sure the layout emphasizes the illustrations, with text that complements the images.


Early Readers (Ages 6-8)

  • Short Sentences: Early readers benefit from short, simple sentences and larger fonts (14-18 points).

  • Illustrations on Every Page: While text plays a bigger role, illustrations are still essential to keeping young readers engaged.


Chapter Books (Ages 8-12)

  • Smaller Font: Chapter books use smaller fonts (12-14 points) and may have more dense text.

  • Illustrations: While chapter books have fewer illustrations, they often include spot illustrations or full-page images at key moments.


At One Small Step Writing Services, we understand that formatting a children’s book requires attention to detail, creativity, and an understanding of the young reader’s needs. Whether you’re creating a picture book, an early reader, or a chapter book, our team offers comprehensive services to help you with formatting, design, and editing, ensuring your book is both polished and engaging. Let us help you create a beautifully formatted book that resonates with children and parents alike.

Proper formatting is an essential part of creating a successful children’s book. From the layout of text and illustrations to the choice of font and trim size, every element plays a role in making the book both readable and engaging. During Children’s Book Week, there’s no better time to focus on the details that make your story shine. By paying attention to the fundamentals of children’s book design, you’ll create a storybook that captures the hearts of young readers and keeps them coming back for more.



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